Social media planning calculator for early-stage e-commerce businesses

Step 1 of 3

What's your e-commerce vertical?

Choose the category that best describes your business.

Fashion & Apparel
Beauty & Skincare
Food & Beverage
Accessories & Jewelry
CPG & Personal Care
Home & Lifestyle
Health & Wellness
Kids & Baby
Pet Products
Consumer Tech & Gadgets

Please select a vertical to continue.

Step 2 of 3

Which platforms are you considering?

Select all that apply. We'll prioritize the best fits for your vertical.

Instagram2x/week base
TikTok3x/week base
Facebook1x/week base
Pinterest1x/week base
LinkedIn2x/week base
X (Twitter)5x/week base

Please select at least one platform.

Step 3 of 3

What's your primary goal?

This shapes content type and posting frequency across each platform.

Brand awareness

More posts, video-heavy — get discovered and build recognition fast.

Lead generation

Fewer, higher-quality posts — case studies, testimonials, expert content.

Community building

Interactive formats — polls, Q&As, discussions across Facebook, LinkedIn, X.

Drive sales

50% video, 30% carousel, 20% static — product-first on Instagram, Facebook, TikTok.

Please select a goal to continue.