Our Services

Effigy combines best practices with the best available tools to give you the right solution for your stage of growth. Every agency can deliver work, we're focused on delivering a complete solution to enable better decision-making and strategic tools for growth.

Technical Solutions Architecture

Effigy partners with your business to create and execute a roadmap that takes you from where you are, to where you want to go.

Services:

Marketing Toolkit

Integrations between systems

Analytics and Reporting Suites

3PL and Logistics Integrations

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Subscriptions

Effigy partners with your existing business infrastructure to offer auto-replenishment for existing products, curate subscription-only offers like Box-of-the-month Clubs, manage inventory and fulfillment requirements, and ensure the best customer experience at each touchpoint throughout the subscription process.

Services:

Selling Plan configuration

Inventory management

Customer communications

Shipping rules

Upsell & Cross sell

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Email & SMS

Direct communications are the single most powerful marketing capability you can build, putting you in control of the time and message for every campaign.

Services:

Campaign Template Design

Messaging Structures & Cadence

Domain Reputation & Deliverability

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Customer Lifecycle Marketing

Customers are the heart beat of your brand. From first touch to last chance, Effigy works with you find your best customers and turn them into ambassadors.

Services Include:

Popups & Captures

Welcome Sequence

Abandon Flows

Win back & Sunset Flows

Reviews

Loyalty Programs

Affiliates

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Inventory and Operations

In the last 5 years, operations has become the key driver for customer experience and profitability. Effigy integrates across your supply chain, helping make each order an opportunity for success.

Services:

Supply Chain Management

Warehouse Operations

3rd Party Logistics

Shipping & Receiving

Import/Export Compliance

Tax Compliance & Remittance

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Sales Channels & Social Commerce

From Google Ads, to TikTok Shop, sales can now come from anywhere. Meet your customers where they are with targeted channel support for revenue that makes sense for your business and your bottom line.

Examples include:

Google Shopping

Google Ads

Instagram Product tags

Tiktok Shop

Pinterest Catalogs

Microsoft Ads

Marketplace Integrations

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Wholesale and B2B

From custom price lists to EDI support, to 3rd party wholesale and drop ship, Effigy supports multiple layers of wholesale business as an extension of your current business.

Services include:

Wholesale price lists

B2B infrastructure

ERM integrations

EDI compliance

Payment terms

Drop Ship integrations

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Shopify Site Development

Development at Effigy Agency is focused on how to build processes and systems around the current size and scale of your digital operation, maximizing customer experience and minimizing technical debt and future development costs. It's more than code work, it's writing a roadmap for your digital future.

Shopify Configuration

Customer Experience

Search Engine Optimization

Data Migrations

A/B Testing

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Brand Strategy

Effigy Agency builds brand strategy around your business, finding unique solutions that make sense for your capabilities and brand position with an emphasis on practical brand structures.

Strategic services include:

Channel Strategy

Content & Campaign Strategy

Value Proposition & Brand Messaging

Visual Direction

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